Responsibilities

• Performs analysis of data to drive strategic business decisions on all measurable aspects of multimedia direct marketing campaigns to acquire, retain, up-sell, and cross-sell customers.
• Performs data mining and in depth analysis of customer databases.
• Creates measurements such as response analysis, ROI, campaign dashboard development, etc. to ensure continuous campaign and program improvement.
• Performs data mining and in depth analysis of customer databases to inform creation and maintenance of customer and prospect lists for marketing outreach and measurement.
• Provides measurements such as direct mail matchback, response analysis, and more to determine ROI.
• The Manager, Revenue Marketing Analytics is responsible for driving data-driven decision making across marketing and revenue-generating functions.
• This role leads the measurement, analysis, and optimization of marketing performance, customer engagement, and revenue outcomes by transforming complex data into actionable business insights.
• Working closely with Marketing, Sales, Digital, Product Management, and Finance teams, the Manager will develop performance measurement frameworks, oversee marketing analytics initiatives, and provide strategic recommendations that improve customer acquisition, conversion, retention, and revenue growth.
• Marketing Performance & Revenue Analytics - Develop and manage reporting frameworks, dashboards, and KPIs that measure marketing effectiveness and revenue contribution.
• Analyze campaign performance across digital and traditional marketing channels, identifying opportunities to improve ROI and conversion rates.

Requirements

• Education: Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or related field.
• Experience: 5+ years of experience in marketing analytics, business intelligence, revenue operations, or related analytical roles.
• Experience developing dashboards and reporting solutions using Adobe Customer Journey Analytics, Power BI, Tableau, Looker, or similar platforms.
• Strong analytical and problem-solving skills with experience interpreting large datasets.
• Advanced proficiency in Excel and experience with SQL or similar data-querying tools.
• Knowledge of marketing performance metrics, attribution models, and customer journey analytics.
• Excellent communication and presentation skills with the ability to influence stakeholders at all levels.

Preferred

• Experience with Adobe Analytics, Adobe Target, Google Analytics, Salesforce, Marketo, HubSpot, or similar platforms.
• Experience supporting eCommerce, B2B marketing, or demand generation organizations.
• Familiarity with experimentation, statistical analysis, and forecasting methodologies.
• Experience managing or mentoring analysts.

Benefits

• Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program.
• Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave).