Responsibilities

• Manage a team of direct reports while supporting their professional growth and career development.
• Lead retail media campaign execution across multiple retailer media networks and platforms, including Amazon Ads, Walmart Connect, Criteo, CitrusAd, Instacart, Roundel, Kroger Precision Marketing, and other emerging retail media platforms.
• Execute campaign setup, optimization, budgeting, bid recommendations, and performance management to ensure client objectives are achieved.
• Utilize retail media technology and bid management platforms such as Pacvue, Skai, and Epsilo where applicable.
• Build and maintain strong relationships with retailer media partners and client stakeholders to maximize campaign performance and promotional opportunities.
• Ensure campaigns adhere to WPP Media best practices, operational standards, and platform guidelines.
• Develop testing frameworks and optimization strategies across retail media channels.
• Prepare weekly, monthly, and quarterly performance reports, delivering actionable insights and strategic recommendations.
• Analyze campaign data to identify trends, opportunities, and optimization strategies that improve business outcomes.
• Troubleshoot campaign delivery and platform issues as needed.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Advertising, Analytics, or equivalent professional experience.
• 3+ years of experience in retail media, paid search, paid eCommerce, or biddable media, with experience activating campaigns across retailer media platforms.
• Experience managing or mentoring direct reports preferred.
• Strong proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.
• Understanding of retail fundamentals, including merchandising, inventory, forecasting, demand planning, and how they influence media strategy.
• Strong understanding of the retail media ecosystem and how retail media integrates with broader digital marketing channels.
• Passion for commerce marketing and staying current with retail media innovations.
• Experience with retail media management platforms such as Pacvue, Skai, or similar technologies.
• Experience managing campaigns across retailer media platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, Criteo, Google, Meta, and other commerce media solutions.
• Excellent communication, collaboration, and stakeholder management skills.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.