Responsibilities

• With the Sr. Director of PR, input into and execute Oatly’s North American Public Relations strategy, to promote our overall strategic priorities across business, consumer, and industry media, and to help Oatly manage its brand reputation both proactively and reactively with media, consumers, partners, and other external stakeholders
• Build, maintain, and strengthen key reporter relationships, staying current on relevant news outlets, reporters, and their areas of focus across business, consumer, and trade media; directly engage with media and external partners on behalf of the brand; vet and screen relevant reactive opportunities with media, partners, and events
• Assist in securing strategic press coverage across print, digital, and broadcast media, including features and product placement
• Manage day-to-day relationships with PR agencies, influencer agencies, and other external support
• Regularly collaborate and coordinate work with public relations colleagues globally
• Regularly monitor and identify relevant entry points for the brand’s voice within the broader cultural narrative
• Act as the go-to comms partner for North American nutrition and sustainability directors, leading Oatly’s mission-based storytelling in North America
• Act as a regular external communications strategic partner for Oatly's cross-functional team members, including corporate affairs, creative, commercial, food and drink experience, product development, and others
• Act as the go-to comms partner for Oatly commercial teams, providing PR support for new account launches, partnerships, or other announcements
• Communicate with key internal stakeholders and third-party partners to ensure information is accurate and differentiated

Requirements

• 5+ years working in public relations, external brand communications, or journalism; ideally, familiarity with emerging consumer brands
• A strong background in media relations best practices that enables comfort and confidence speaking with media, key stakeholders, and executives, supervised and unsupervised
• Desire and ability to manage and foster external relationships with reporters, conference organizers, and brand partners built on trust and open communications
• Strong written and interpersonal communication skills, inclusive of writing pitches, press releases, and headlines, with creativity and originality in mind
• Background and/or interest in the fields of nutrition and sustainability, and a desire to lead strategy development and execution around nutrition and sustainability for the brand
• Ability to think critically and make informed decisions that drive toward our strategic goals, yet flexibility and openness to change and new information
• A connection to Oatly’s mission of encouraging health, sustainability, and transparency

Preferred

• You feel connected to our mission of encouraging health, sustainability, and transparency
• You are a self-starter who doesn’t need direct supervision to motivate you for success – we believe strongly in building a culture of individual accountability and ownership and need partners that can embrace that mentality
• You are ready to make your mark in a smaller, growing brand, leveraging your experience to deliver amazing results and build an outstanding company
• You have an entrepreneurial spirit in that you’re comfortable with ambiguity and are energized by the process of building something lasting from the ground up
• You enjoy sharing your quirkiness and talents with your coworkers

Benefits

• Another bulleted list felt a bit too…bullet-y. So we wrote this long, awkward sentence to let you know all the ways we sweeten the deal when you work with us, like flexible vacation (take it when you need it), really great benefits (yes, pet insurance is in there), paid volunteer days off throughout the year (doing good is fun), free six packs of...( drumroll) …oatmilk, and you’ll also get genuinely great coworkers who are rooting for each other and the company to thrive. Oh, one more short but very important sentence: We are nimble and agile (not chaotic) in how we work, and we’re grounded in a long company history dating way back to the last century.