Responsibilities

• Develop and execute public relations and media relations strategies for designated practices, industry groups, offices, and individual lawyers.
• Build and maintain relationships with journalists, editors, producers, and other key media contacts across legal, business, trade, and industry publications.
• Attend industry networking events to build and enhance relationships.
• Identify emerging legal, regulatory, and business trends and proactively position lawyers as thought leaders through media interviews, commentary opportunities, speaking engagements, and other profile-raising activities.
• Pitch and secure media coverage in targeted print, broadcast, digital, and social media outlets. Coverage should help the firm achieve its business objectives.
• Develop compelling storylines to secure stories in outlets where you wouldn’t expect to see a law firm included.
• Draft, edit, and coordinate press releases, media pitches, briefing materials, talking points, award submissions, lateral partner announcements, and other communications materials.
• Prepare lawyers for media interviews, speaking engagements, podcasts, and other external communications opportunities through coaching and message development.
• Collaborate with Business Development, Recruiting, Human Resources, and other administrative departments to identify and promote firm achievements and strategic initiatives.
• Support the placement and promotion of lawyer-authored articles, thought leadership content, and other firm publications.

Requirements

• Bachelor’s degree in Public Relations, Journalism, Marketing, Business, Communications or related field, required
• Minimum of six years of experience working with public relations/media relations/marketing setting, required
• Prior experience working at a law firm, PR agency or professional services firm, preferred
• Proficiency in Microsoft Office products, required
• Knowledge of online and electronic newswire services, media tracking and Internet research resources, and website marketing, required
• Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors
• Results-oriented mindset with a proven ability to translate communications strategies into measurable business outcomes.
• Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
• Ability to work under pressure, meet deadlines with shifting priorities
• Must be a self-starter with a high level of initiative