Responsibilities

• Own and lead execution of product seeding programs, press gifting, and sample logistics across performance, sport, and key brand moments
• Support and contribute to larger PR campaigns, including athlete storytelling, cross-functional planning, and media outreach
• Organize and maintain the seasonal press showroom, coordinating media previews, walk-throughs, and content visits
• Build and manage press lists, editorial calendars, and media databases across sport, performance, and culture
• Execute media outreach and track coverage across established and emerging media, including creator-first platforms
• Partner closely with agency and internal teams to deliver seeding drops, activations, and earned-first storytelling
• Track and report on earned media performance, campaign KPIs, and PR impact
• Support press events, previews, and experiential activations from planning through execution
• Ensure the adidas Press Office operates seamlessly across inbox management, requests, and sample coordination

Requirements

• 4–7 years of experience in public relations or brand communications (agency or brand-side)
• Experience across product seeding, media relations, athlete storytelling, or campaign support
• Strong writing and communication skills
• Familiarity with media tracking tools and fluency in Microsoft Office and Google Suite
• Bachelor’s degree in PR, Communications, Journalism, Marketing, or related field
• Bilingual or multilingual skills are a plus

Preferred

• Extra credit for speaking football, futbol, and soccer
• Comfortable building decks, moodboards, and recaps using Canva
• Bilingual or multilingual skills are a plus

Benefits

• Full benefits eligible.