Manager, Programmatic

Los Angeles, CA (Hybrid)

$60K/yr – $140K/yrManager3+ years expFull time

Posted 5 days ago

Job Summary

Own and implement programmatic media plans for clients, oversee activation strategies across DSPs, lead junior staff, and collaborate across planning, investment, operations and analytics to drive performance and accountability.

Job Description

Responsibilities

  • As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.
  • Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
  • Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
  • Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time,
  • Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
  • Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
  • Familiarity with key programmatic and digital platforms.
  • Advanced Microsoft Excel User.
  • Experience with other databases, visualization tools or coding languages is a plus.
  • Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
  • Strong presentation skills and comfort in presenting to senior stakeholders.
  • Analytical abilities and quantitative skills.
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

See all WPP Media salaries

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Manager, Programmatic

WPP Media · Los Angeles, CA · Hybrid