Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments Gather the research and data needed to formulate tactical plan development and recommendation for client delivery Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign QA and oversee trafficking of approved plan into search platforms Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts) Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments Development and recommendation of optimizations and/or testing plans Pull data and research components needed for new business pitches Contribute to development of agency level POVs on industry happenings