Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Manager, Paid Search (SEM)
New York City, NY (On-site)
$75K/yr – $120K/yrManager3+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and optimize paid search programs end to end, from strategy and budgeting to testing and client-facing POV customization.
- Growth Infrastructure: Align budgets, pacing, and bid strategy with client goals and agency workflows.
- Search & Campaign Execution: Direct keyword/audience research, trafficking, and day-to-day campaign management with analyst oversight.
- Optimization & POV Customization: Develop testing plans, deliver optimization recommendations, and tailor agency POVs for each client.
Job Description
Own and optimize paid search programs end to end, from strategy and budgeting to testing and client-facing POV customization.
- Growth Infrastructure: Align budgets, pacing, and bid strategy with client goals and agency workflows.
- Search & Campaign Execution: Direct keyword/audience research, trafficking, and day-to-day campaign management with analyst oversight.
- Optimization & POV Customization: Develop testing plans, deliver optimization recommendations, and tailor agency POVs for each client.
Publicis Groupe Holdings B.V
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Traffic Signals
Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%
Headcount Trend
Current headcount: ~10.8K
Marketing Team
Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Scott Hess
Chief Marketing Officer
At the company for 3 years 7 months
Brooke Govert
Vice President, Talent Acquisition - Starcom
At the company for 5 months
Eric Meister
SVP, Marketing Strategy
At the company for 1 year 1 month
Hunter Bickford
Vice President, Product Marketing
At the company for 4 years 2 months
