Responsibilities

• lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
• Develop positive relationships with search community, vendors and Directors for optimal service levels and results
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation.
• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers

Requirements

• minimum of 1.5 years of campaign management experience in SEM platforms
• Past experience or enthusiasm working within the healthcare vertical would be a benefit, but not required
• Comfortable and capable working in technical platforms –Search Engine Desktop Tools (Google AdWords Editor, Microsoft Ads Editor, SA360)
• Experience leveraging Bid Management tools (Doubleclick Search, Kenshoo, etc.) and 3rd Party Tracking Tools (Doubleclick, Adobe, Floodlight, etc.)
• Understanding of Strategy in the service of different KPIs according to different Business Objectives (CPA, Impression Share / SOV, CPL, etc.)
• Capable and experienced in communicating with clients & vendors – from pitching ideas, delivering analysis and insight, to just friendly, human relations
• Ability to build relationships with internal teams and enthusiasm for finding new ways to foster relationships with team members in a different work environments

Preferred

• Past experience or enthusiasm working within the healthcare vertical would be a benefit, but not required

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
• Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future.
• Mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.