Manager, Paid Search

New York City, NY (On-site)

$75K/yr – $120K/yrManager3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid search execution with cross-functional client collaboration, balancing data driven optimization and testing budgets with partner management and client outcomes.

  • Own end to end Paid Search: activation, maintenance, and post buy recaps
  • Collaborate across teams to uncover client needs and drive measurable results
  • Translate reporting into actionable optimization and explore new partners or tech through testing budgets

Job Description

Responsibilities

  • Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
  • Collaborate with direct reports, colleagues, and peers across the organization
  • Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
  • Drawing on previous experiences, uses a variety of approaches to identify client needs
  • Partner with clients to ensure their needs are met and their expectations surpassed
  • Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
  • Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
  • Budget and performance projections for testing new search partners or technology
  • Provide recommendations for using search to support new client objectives or campaigns
  • Conduct monthly client billing audits

Requirements

  • Bachelor’s degree or higher in marketing, advertising, business or equivalent
  • 3+ years of biddable media management experience with a focus on Search
  • 1+ years working with search platforms with hands-on experience managing and optimizing buys
  • Experience in applying search to brand-building & direct response initiatives
  • Understanding of traditional and interactive media planning elements
  • Strong analytics, organizational, and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting

Preferred

  • Previous leadership/management experience is preferred

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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