Responsibilities

• Own and manage the global paid search strategy across Google Ads, Microsoft Ads, Shopping, and emerging search channels
• Execute and optimize campaigns across branded, non-branded, shopping, performance max, video, and remarketing initiatives
• Manage and optimize multi-million-dollar paid search budgets to achieve revenue and efficiency goals
• Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs
• Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability
• Partner closely with Ecommerce and Product teams to optimize landing page experiences and conversion opportunities
• Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies
• Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities
• Build and execute testing roadmaps across bidding strategies, creative, audiences, feed optimizations, and measurement methodologies
• Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives

Requirements

• 5+ years of experience in paid search, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands
• Deep expertise managing campaigns within Google Ads, Microsoft Ads, Google Shopping, YouTube, and Performance Max
• Proven track record scaling paid search programs with measurable business impact
• Strong understanding of SEM metrics including iROAS, CAC, CPA, CTR, conversion rate, impression share, and incrementality
• Experience managing substantial paid media budgets with strong financial discipline
• Strong analytical and quantitative skills with experience using reporting and analytics tools
• Familiarity with feed management platforms, attribution tools, and web analytics platforms
• Experience partnering cross-functionally across Growth, Ecommerce, Creative, Analytics, and Finance teams
• Highly organized with strong project management and communication skills
• Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment

Preferred

• Experience with advanced bidding strategies and experimentation frameworks
• Familiarity with AI-driven advertising innovations or emerging search platforms
• Collaborative experience with Creative, Analytics, and Growth teams

Benefits

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts
• Free weekly catered lunch at HQ – M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party