Responsibilities

• Deliver and execute paid search media strategies and recommendations for clients
• Ensure new platform features and updates are considered and potentially implemented to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement paid search campaign structures to manage and optimize to performance goals such as CPL, ROAS, or LTV
• Follow department media buying and quality assurance processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid search campaign management checklist to identify opportunities
• Meet internal and external deadlines for assigned tasks
• Develop testing roadmap and implement split testing to continuously improve campaign performance
• Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps