Manager, Paid Search at Newfold Digital | Florida, NY

Newfold Digital

Manager, Paid Search

Florida, NY (Remote)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize global paid search to maximize ROI across Google Ads and Microsoft Advertising, leveraging PMax and smart bidding while continuously testing creatives, keywords, and landing pages to boost conversions and efficiency.

Growth & ROI: Drive multi-market paid search strategy with PMax, smart bidding, and budget tuning to improve ROAS.
Experimentation & Tech: Lead testing of advanced Google Ads features, creative tests, and landing page experiments to lift conversion rate.
Cross-functional Alignment: Partner with analytics, creative, and regional teams to ensure campaigns meet business objectives and share insights.

Job Description

Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads.
Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI.
Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness.
Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding. Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates.
Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy.
Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives.
Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend.
Report on campaign performance, providing clear insights and recommendations for optimization.

Newfold Digital

3.6 Glassdoor

Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. #TeamNewfold

Founded in 1999

Jacksonville, Florida, USA

4.1K employees (441 in marketing)

newfold.com

64% recommend to a friend

70% CEO approval