Responsibilities

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Search, Microsoft Search, and Google Display Network.
• Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
• Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
• Acting as the primary client liaison, leading weekly calls and managing ongoing ad hoc requests.
• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
• Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
• Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
• Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
• Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.