Responsibilities

• Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads.
• Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI.
• Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness.
• Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding. Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates.
• Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy.
• Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives.
• Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend.
• Report on campaign performance, providing clear insights and recommendations for optimization.

Requirements

• 3-5 years of hands-on experience managing paid search campaigns, preferably in a global setting.
• Strong expertise in Google Ads and Microsoft Advertising.
• Proven experience with Google Performance Max (PMax) is a must.
• Ability to work independently, proactively solve problems, and drive results.
• Strong analytical skills with experience using Tableau/Adobe Analytics, Google Ads reporting, and other performance measurement tools.
• Familiarity with bid strategies, audience segmentation, and keyword research in a multi-market environment.
• Experience with automation tools is a plus.
• Strong communication skills to present findings and collaborate with global teams.

Benefits

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with Newfolders globally.
• We care about you. We provide an excellent pension scheme, generous vacation days, lunch in the office, education sponsorship, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!