Responsibilities

• Own daily/weekly management of campaigns across Google Ads, Microsoft Ads, and Meta
• Build and maintain campaign structures, targeting, bidding approaches, and budgets within agreed guardrails
• Scale lead volume while improving efficiency metrics ( CPL, CAC, ROAS ) and contribution margin impact
• Create and run a structured experimentation program across: Creative and messaging, Audiences/segmentation, Bidding strategies and budget allocation, Landing page and funnel improvements (with web/tech support)
• Ensure clean execution fundamentals: tracking QA, naming conventions, documentation, and launch checklists
• Diagnose performance across ad → landing page → lead → downstream conversion
• Partner with Sales and Client Success to improve lead quality feedback loops
• Identify where breakdowns occur (creative fit, targeting, landing page, form flow, routing) and drive corrective actions
• Reduce wasted spend by tightening targeting and refining conversion inputs
• Monitor and report on key performance metrics: CPL, CAC, ROAS, lead quality, and downstream revenue signals

Requirements

• Minimum 5+ years of deep, hands-on paid acquisition experience
• 5–10+ years managing and scaling paid media budgets (B2B lead gen preferred)
• Direct budget ownership ($50K+/month preferred; more is a plus)
• Demonstrated ability to scale spend while maintaining or improving efficiency
• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and performance-driven testing
• Experience in lead generation environments (highly preferred)
• Strong funnel diagnostic instincts — you can quickly identify where performance is breaking
• Comfort operating in ambiguity and setting direction
• You are analytical to your core
• You are commercially minded

Preferred

• Organic acquisition experience welcome

Benefits

• Health, dental, and vision insurance
• HSA
• Life insurance
• PTO
• Retirement plan
• Flexible schedule
• Employee assistance program