Manager, Newsletter Strategy at Hearst Digital Marketing Services | New York City, NY | $76K/yr – $90K/yr

Hearst Digital Marketing Services

Manager, Newsletter Strategy

New York City, NY (Hybrid)

$76K/yr – $90K/yrManager5+ years expFull time

Posted 6 weeks ago

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Job Summary

newsletter portfolio ownership and lifecycle focus drive engagement and loyalty at scale, with cross-functional product and growth alignment.

Own audience growth, onboarding, and reactivation across newsletter franchises.
Collaborate with editorial and growth teams to launch new products and optimize reader experiences.
Leverage audience insights and testing to inform content decisions and segmentation.

Job Description

Responsibilities

Lead the strategic development and ongoing evolution of our flagship newsletter portfolio to drive audience engagement, loyalty, and business impact.
Partner closely with editorial teams to curate, shape, and optimize newsletter content, positioning, and overall reader experience.
Collaborate with editorial leadership to identify, develop, and launch new newsletter products that support audience and brand growth goals.
Develop lifecycle marketing strategies that improve subscriber onboarding, engagement, retention, and reactivation across the newsletter ecosystem.
Analyze audience insights, engagement metrics, and performance data to inform content decisions, growth opportunities, and strategic priorities.
Create and implement testing frameworks across subject lines, content strategy, send cadence, onboarding journeys, and engagement tactics.
Identify opportunities for audience segmentation, personalization, and targeted subscriber experiences that deepen reader relationships.
Partner cross-functionally with growth, product, analytics, and marketing teams to align newsletter strategy with broader company objectives and success metrics.

Requirements

5+ years of experience in newsletters, audience development, lifecycle marketing, editorial strategy, digital media, publishing, or related fields.
Proven expertise in subscriber lifecycle strategy, audience engagement, retention, and CRM or lifecycle marketing principles.
Experience managing newsletters as strategic audience products that contribute to engagement, loyalty, and business outcomes.
Strong editorial instincts and a deep understanding of what drives newsletter performance and reader loyalty.
Demonstrated ability to use audience insights, performance analytics, and business goals to guide strategic decision-making.
Experience launching, managing, or scaling newsletter products and recurring editorial franchises.
Strong collaboration and communication skills with the ability to influence and build relationships across editorial, growth, product, analytics, and marketing teams.
Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
This role is based in New York City and requires a hybrid schedule of 4 days per week in-office.

Preferred

Experience with A/B testing, audience segmentation, personalization strategies, and lifecycle optimization is a plus.
Familiarity with newsletter platforms, CRM systems, and audience analytics tools such as Sailthru, HubSpot, Google Analytics, or Looker Studio is preferred.

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Hearst Digital Marketing Services

3.1 Glassdoor

Hearst Digital Marketing Services is your one-stop solution for affordable, turn-key online marketing campaigns. With the largest online audiences in some of the nation’s most desirable markets, Hearst Digital Marketing Services delivers engaged and active consumers across the US. In each of our markets. Our teams of experts help businesses thrive!

New York, New York, USA

118 employees (76 in marketing)

www.hearstdms.com

25% recommend to a friend

100% CEO approval