Manager, Media Strategy & Planning at GEICO | Bethesda, MD | $110K/yr – $172K/yr

GEICO

Manager, Media Strategy & Planning

Bethesda, MD (Hybrid)

$110K/yr – $172K/yrManager8+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and cross-functional partnership to build GEICO’s brand in sports culture and deliver multi-channel campaigns.

Own paid media planning and cross-channel buying across TV, digital, social, search, and OOH.
Must-have: 8+ years of agency-backed media experience with large-brand exposure.
Standout: leads cross-functional teams and budget planning with executive-level collaboration.

Job Description

Responsibilities

Strategic Business Partner: Build and maintain trust with the line of business Go To Market teams through partnership and collaboration. Eager to work in a non-traditional marketing organization, using paid media to drive short term business results and long-term sentiment metrics, in close partnership with owned, organic, creative, and analytics teams. Prioritize being plugged into sports & culture and tying the brand to timely cultural conversations. Able to work in a fast-paced and creative environment with occasionally vague processes and reactive timelines.
Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search. Ensure all media executions are aligned with the strategy and campaign objectives. Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets. Lead the team in strategic pivots based on business performance and custom media plans based on message. Help develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business. Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines.
Proactive Brand Advocacy + Thought Leadership: Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment – tied both to brand cultural relevance objectives and portfolio investment unlocks. Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.
Measurement + Optimization: Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize; lead MMM reporting and optimizations; share ongoing media performance with brand; manage cross-functional test and learn agenda and readouts.
Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage key timelines, deliverables and output.
Budget Management: Manage national and local media budgets with key marketing operations and finance stakeholders.

Requirements

4 Year Degree Preferred
8 years of media experience. Media agency experience is a must, and client experience is a plus. Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred
Ability to lead cross-functional teams and deliver results
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills; ability to lead presentations with executives
Ability to solve problems both independently and as part of a team through a structured approach
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Self-starter personality who can operate with minimal supervision
Availability to travel up to 25%

Preferred

Sports media experience highly preferred

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers