Responsibilities

• Develop target media lists and preferred media outlets relevant to ePlus and its solutions/services, including vertical targets.
• Build and manage distribution lists for ePlus announcements.
• Build relationships with business and industry media and secure earned coverage.
• Help develop , distribute, promote and secure placement for ePlus content that supports thought leadership, brand differentiation, and industry credibility.
• Create pitches based on strategic company priorities to secure interviews with ePlus executives and media coverage.
• Research and stay abreast of editorial calendars of key media targets and manage pitch schedule in alignment .
• Support executive and subject-matter expert visibility through bylines, speaking opportunities, and industry events.
• Measure performance and optimize content and channel effectiveness.
• Partner with internal stakeholders to amplify key campaigns, announcements and thought leadership.
• Generate ideas for content such as blogs, articles, thought leadership and other market-facing content.

Requirements

• Minimum 7-10 years of progressive experience in marketing, media relations or PR roles.
• PR and media agency experience a must have.
• Experience with requirements and restrictions of publicly traded companies.
• Established list of technology industry and business media contacts a must .
• Bachelor’s degree in Marketing , Communications, or related field , or equivalent experience
• Demonstrated results in securing media coverage and byline placements with key target outlets.
• Demonstrated experience increasing earned media placements and media interest in technology offerings.
• Established and demonstrable contacts with technology industry and business media.
• Strong editorial and writing skills with experience creating media pitches.
• Skilled at translating complex services, insights and perspectives into clear, compelling stories that garner media interest.

Benefits

• ePlus offers a full range of medical, financial, and/or other benefits (including 401(k) eligibility, employee stock purchase program and various paid time off benefits, such as vacation, sick time, and personal leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an offer of employment is extended.