Manager, Media at McDonald's | Chicago, IL | $108K/yr – $135K/yr

McDonald's

Manager, Media

Chicago, IL (On-site)

$108K/yr – $135K/yrManager4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own national media strategy and KPI-driven planning across consumer segments, coordinating with strategy, insights, content, and agencies to launch integrated campaigns.

Own national media strategy and KPI definitions across channels.
Align strategy, insights, content, and comms to ensure integrated execution.
Evaluate trends, test new channels, and feed ROI analytics for reporting.

Job Description

Responsibilities

Support the development of national media strategies across key consumer segments for major promotional campaigns.
Translate evolving consumer media behaviors into smart, forward-thinking media plans.
Identify opportunities for innovation and new channel approaches within national campaigns.
Partner cross-functionally to define, measure, and optimize KPIs across all media channels.
Evaluate emerging media trends and technologies to inform future planning.
Collaborate with internal teams and external agencies to ensure aligned, integrated media execution.
Serve as a connector across marketing strategy, consumer insights, content, and communications teams.
Coordinate media inputs required for performance tracking, ROI analysis, and reporting.
Manage timelines and deliverables to ensure campaigns launch seamlessly and on schedule.
Develop clear, compelling presentations and written materials to communicate media strategies, plans, and results.

Requirements

4–6 years of experience in media planning and/or buying, including 2+ years in digital media.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Strong understanding of digital, addressable, and omnichannel media ecosystems.
Proven project management skills with the ability to manage multiple priorities simultaneously.
Excellent communication and presentation skills, with confidence presenting to large groups.
Analytical mindset with a passion for testing, learning, and optimization.
Collaborative team player with strong interpersonal skills.
Highly organized, self-motivated, and able to thrive in a fast-paced environment.

Benefits

outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald's

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. McDonald's & our franchisees employ 1.9 million people worldwide.We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. To learn more about the company, please visit www.aboutmcdonalds.com.

Founded in 1955

Chicago, Illinois, USA

405K employees (15,893 in marketing)

corporate.mcdonalds.com