Responsibilities

• Media Relations & Public Communications
• Lead HRS public communications campaigns end-to-end: frame the message, coordinate supporting Heart Rhythm TV content, and drive distribution across PR Newswire, email, social, and web.
• Write and distribute AP Style press releases, media advisories, statements, spokesperson talking points, and reactive messaging.
• Monitor news and flag cardiac rhythm stories, clinical developments, and public health moments HRS should respond to or amplify.
• Coordinate with HRS's external PR partner on major initiatives and high-stakes communications.
• Cross-Channel Campaign & Content Execution
• Web: Landing page copy, content updates, and basic CMS edits..
• SEO/Google Ads Grant: Apply search optimization best practices across ad copy, web copy, press releases, and video content.
• Email: Copywriting and full builds, including approval routing and deployment.
• Social (Organic and Paid): Content development, scheduling, and paid campaign management across HRS brand profiles.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred; or equivalent demonstrated experience.
• Experience: Minimum 4 years in communications or public relations, digital content marketing, and social media management.
• Nonprofit, association, or healthcare/medical experience preferred, but not required.
• Multi-channel campaign management required.
• Computer/System Skills: Microsoft Office; WordPress; video editing software (iMovie, Adobe, Canva); YouTube and Vimeo; HTML/CSS a plus.
• Marketing Fluency: Content marketing strategy, organic and paid social, UTM tracking, SEO fundamentals, and email marketing.
• Public Relations & Media: Demonstrated experience writing AP Style press releases, media advisories, and public-facing communications; reactive statements and spokesperson talking points; familiarity with PR Newswire or comparable wire distribution platforms.
• Social Media: Hands-on experience across YouTube, X, LinkedIn, Facebook, Instagram, and TikTok; social media management platform required.
• Email Marketing: Enterprise ESP experience required; Salesforce Marketing Cloud preferred.
• Design: Canva proficiency; ability to produce on-brand assets independently at a professional standard.

Preferred

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred; or equivalent demonstrated experience.
• Nonprofit, association, or healthcare/medical experience preferred, but not required.
• Multi-channel campaign management preferred.
• Sprout Social preferred.
• Canva proficiency preferred; ability to produce on-brand assets independently at a professional standard.
• Google Ads familiarity a plus.