Responsibilities

• Lead media analytics projects from initial business question through analysis, insight development, and client activation.
• Translate client objectives and campaign strategies into measurement plans, analytical requirements, and prioritized workstreams.
• Serve as a primary analytics partner to client media, marketing, agency, and measurement stakeholders.
• Manage project scope, timelines, risks, dependencies, and stakeholder expectations across one or more engagements.
• Ensure that media analytics deliverables are accurate, strategically relevant, and connected to clear business decisions.
• Identify opportunities to expand client relationships by connecting campaign analysis to broader measurement, customer analytics, and marketing technology needs.
• Oversee recurring and ad hoc analysis of media campaigns across paid search, paid social, programmatic, display, online video, connected television, audio, direct partnerships, and offline channels.
• Develop weekly, monthly, quarterly, and campaign-level performance narratives that clearly explain what happened, why performance changed, and what should happen next.
• Diagnose performance shifts using channel, campaign, audience, placement, publisher, geography, device, funnel-stage, and creative-level analysis.
• Evaluate media performance against campaign objectives, benchmarks, forecasts, and historical trends.

Requirements

• Approximately 5–8 years of experience in media analytics, marketing analytics, digital analytics, advertising effectiveness, or a related field.
• Experience analyzing performance across multiple media channels, such as paid search, paid social, programmatic, display, video, connected television, audio, or offline media.
• Experience leading analytics projects and managing or mentoring analysts.
• Strong understanding of media metrics, campaign structures, buying approaches, optimization levers, and platform reporting.
• Demonstrated ability to move beyond descriptive reporting and develop actionable insights and recommendations.
• Experience developing campaign measurement plans, KPI frameworks, analytical requirements, and performance reporting strategies.
• Strong understanding of the marketing funnel and how channel objectives and KPIs differ across awareness, consideration, acquisition, and retention.
• Familiarity with attribution, incrementality testing, experimentation, and marketing mix modeling, including the strengths and limitations of each.
• Experience identifying and resolving campaign data, tracking, taxonomy, or reporting issues.
• Strong client-facing communication, presentation, facilitation, and stakeholder-management skills.

Preferred

• Preferred Experience
• - Consulting, media agency, advertising agency, or other client-services experience.
• - Experience leading media analytics across multiple clients, brands, markets, or business units.
• - Experience working directly with media planners, buyers, activation teams, and marketing leaders.
• - Experience integrating media-platform data with site, CRM, sales, customer, or other business-outcome data.
• - Experience evaluating audience, creative, channel, and campaign performance.
• - Experience contributing to proposals, statements of work, solution design, or account growth.
• - Experience in one or more industries such as financial services, healthcare, retail, telecommunications, travel, technology, or consumer products.
• - Familiarity with emerging uses of AI in campaign analysis, insight generation, optimization, and media operations.

Benefits

• BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families.
• You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.