Responsibilities

• Assist in development and execution of the annual marketing plan and documenting the profitability based business case of all assigned marketing projects, promotions and events to align with bank, business units, Marketing Department and product management objectives.
• Accurately evaluating customer research, market conditions and competitor data and implementing marketing plan alterations as needed.
• Evaluating the Simmons territory and/or lines of business market position and recommending the best course of action for capturing available profitable business.
• Participating in the generation of ideas for targeting sales efforts and marketing programs based on information derived from the databases and research.
• Analyzing internal marketing requests and ideas.
• Advocating marketing ideas to management.
• Coordinating the development of traditional media marketing and sales promotion which includes: managing the development of advertising brochures, branch merchandising, and direct marketing ranging from broad integrated campaigns to one-off, event-driven projects.
• Track and reconcile all media budgets.
• Evaluate marketing campaign performance.
• Developing measurement criteria for marketing programs and reporting on marketing campaign ROI.

Requirements

• BS/BA degree and
• 5 years’ experience in job related position
• MS Office programs
• Proofing and Editing skills
• Creativity to produce effective business messaging