Responsibilities

• Collaborate on B2B marketing strategies that support EAR recruiting across channels (AFG, AAG and AFIG), including audience segmentation and tiering approach; develop and execute integrated marketing tactics that deliver key messages throughout the recruiting journey; tactics may include email marketing, website, Marketing Cloud, paid and organic social media, events and sponsorships
• Support execution of EAR marketing tactics and associated content development; ensure the messaging frameworks are activated and appropriately represented in content and creative; oversee budget allocation
• Create advisor stories and leader scripts; bring these stories to life in videos and other tactics; reinforce key messages
• Monitor and optimize marketing performance across the recruiting funnel, leveraging campaign analytics and candidate engagement data to improve conversion rates and marketing effectiveness
• Support AFIG business development and recruiting efforts where possible, connecting dots and bringing synergy across the team
• Support the development, execution, and fulfillment of AFIG white-label marketing programs for investment programs, including creation and maintenance of marketing content at both the program and financial institution levels; provide oversight of the Marketing Library, and fulfillment of marketing requests, which may include custom requests
• Work cross-functionally with several key teams including Recruiting Leadership, AFIG Leadership, Brand, Content Marketing, Digital Marketing, PR, Corporate Communications, Field Communications, Operations, Legal and Compliance

Requirements

• Bachelor’s degree or equivalent
• 5-7 years marketing experience
• Strong writing and communication skills
• Ability to work with cross-functional teams
• Ability to translate complex concepts into easy-to-understand language
• Ability to think strategically
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook

Preferred

• B2B and B2C experience
• Creative agency experience
• Experience with sales enablement tools such as Seismic and Salesforce

Benefits

• a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.