Manager, Marketing Planning And Strategy - Content Systems

Hoboken, NJ (On-site)

$96K/yr – $186K/yrManager5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Content governance and platform ownership for Walmart Connects Advertising Help Center drive accuracy and discoverability across product marketing and CMS workflows.

  • Content governance: maintain the single source of truth and ensure accurate, current product marketing content.
  • Platform optimization: organize taxonomy, metadata, and navigation to boost findability and user experience.
  • Workflow leadership: drive planning, reviews, and retirement cycles while coordinating with Product Marketing, Engineering, and cross-functional stakeholders.

Job Description

Responsibilities

  • Maintain the single source of truth for approved Walmart Connect product marketing content.
  • Organize and manage content within the Advertising Help Center to maximize discoverability and usability.
  • Manage content lifecycle processes, including review schedules, updates, and content retirement.
  • Partner with Product Marketing Managers and subject matter experts to ensure content remains accurate and current.
  • Write, edit, and quality-review technical and product-focused content.
  • Support administration and optimization of the Advertising Help Center.
  • Manage content architecture, metadata, taxonomy, and navigation to improve discoverability and user experience.
  • Serve as a subject matter expert on content systems, governance, and authoring best practices.
  • Identify opportunities to improve workflows, content organization, and platform effectiveness.
  • Partner with Product, Engineering, Product Marketing teams to support Salesforce enhancements and new content experiences.
  • Communicate priorities, timelines, and recommendations to stakeholders.
  • Support global content initiatives in partnership with Walmart Connect International.
  • Drive content and system-related projects from planning through execution.
  • Track milestones, dependencies, and risks in Airtable to ensure successful delivery.
  • Support operational initiatives and special projects assigned by the Senior Manager and Director.
  • Monitor platform usage, content performance, and stakeholder feedback.
  • Provide recommendations that improve content quality, discoverability, and user experience.

Requirements

  • 5–7+ years of experience in content management, knowledge management, marketing operations, or related fields.
  • Technical writing and editing experience required.
  • Experience managing content within CMS platforms; Salesforce experience required.
  • Strong project management, organizational, and communication skills.
  • Ability to drive alignment across cross-functional teams and manage multiple priorities in a fast-paced environment.
  • Experience bringing structure and process to matrixed workstreams.
  • Adaptable, detail-oriented, and collaborative team player.
  • Airtable, Workfront, and Google Analytics experience preferred.

Preferred

  • Marketing or related field
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
446 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
16

Recent News