Manager, Marketing at Mark Anthony Brands Inc. | Chicago, IL | $89K/yr – $111K/yr

Mark Anthony Brands Inc.

Manager, Marketing

Chicago, IL (On-site)

$89K/yr – $111K/yrManager6+ years expFull time

Posted 3 months ago

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Job Summary

Drive media strategy and execution across paid media, influencer amplification, and retail media for a global brand, partnering with Marketing and cross-functional teams.

Must-have: 6+ years of communications experience with a fast-moving consumer brand (Alc/Bev/CPG) and a Bachelor’s degree.
Standout: Ownership of programs from start to finish with cross-functional collaboration across Brand, Shopper Marketing, and Global Marketing.
Standout: Experience partnering with media agencies and managing budgets, channels, and KPIs.

Job Description

Responsibilities

Partner with media agency to develop and implement comprehensive media initiatives designed in partnership with Marketing brand teams
Conduct market research and audience analysis to identify target demographics and media consumption habits.
Adhere to media budgets, channels, and KPIs to measure the effectiveness of campaigns.
Collaborate with cross-functional teams to align media strategies with overall marketing initiatives.
Collaborate with internal stakeholders to align media metrics with overall business goals and objectives.
Own: Media projects & execution across paid media, influencer amplification, retail media, paid social channels
Influence: Brandplanning, Shopper Marketing, Media Planning, Regional Marketing, DCOE/Measurement
Critical Stakeholders & Relationships: Brand Marketing; Consumer Communication/Media; Global Marketing; Shopper Marketing

Requirements

Bachelor's Degree, 6 years of relevant Communications experience, preferably within Alc/Bev or CPG.
Experience working in a fast-moving, explosive-growth global brand.
Strong leadership skills and ability to take full ownership of program workstreams from start to finish
Collaborative team player who works effectively across various business stakeholders

Benefits

Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
Bonus plan designed to recognize company performance and individual contributions

Mark Anthony Brands Inc.

Mark Anthony Brands is the 4th largest beer company in the United States and a category leader in Ready to Drink with brands like the iconic White Claw® Hard Seltzer, Mike’s® Hard Lemonade, Mike’s® Harder® Lemonade, Cayman Jack and MXD. We provide sales and marketing support in the U.S. for the Mark Anthony Group.PEOPLE DRIVE GROWTHWe hire passionate people because nothing great is done without passion. We foster a culture that gives people ownership, encourages innovation and celebrates success. We are building a lasting legacy, where people come first. Discover your next career move with us at Mark Anthony Brands.

Founded in 1999

Chicago, Illinois, USA

207 employees (47 in marketing)

www.markanthony.com