Responsibilities

• The Manager, Brand Marketing Strategy is responsible for supporting the development and execution of integrated marketing strategies that strengthen the JD brand, increase consumer consideration, and drive sustainable business growth across North America.
• This role serves as a key partner across Buying, Brand Strategy & Creative, Merchandising, Retail Marketing, Digital Marketing, Loyalty, and Brand Partners to bring the JD brand to life through compelling consumer experiences, storytelling, and seasonal marketing programs.
• Brand Strategy & Growth: Support the development and execution of marketing strategies that strengthen JD's brand positioning, increase consumer relevance, and drive long-term brand equity.
• Integrated Campaign Development: Lead the planning and execution of seasonal and year-round brand marketing programs that connect with consumers across digital, social, retail, media, and experiential channels.
• Go-To-Market Leadership: Coordinate cross-functional go-to-market plans that bring key brand, category, and partner initiatives to market effectively.
• Brand Partner Marketing: Support the development and execution of strategic marketing programs with key brand partners that elevate JD's market position and create differentiated consumer experiences.
• Consumer & Loyalty Engagement: Partner with the Loyalty team to develop marketing initiatives that deepen consumer engagement, strengthen brand affinity, and create meaningful member experiences.
• Brand Performance & Insights: Monitor brand health, consumer behavior, market trends, and competitive activity to identify opportunities for growth and optimization.
• Cross-Functional Leadership: Act as a key connector across the organization, ensuring alignment and collaboration throughout the planning and execution process.

Requirements

• Bachelor’s degree (B.A) from a four-year college or university or equivalent experience required, with Business, Marketing, Communication.
• Minimum of 8 years relevant work experience required in Marketing.
• A solid understanding of retail, media and digital trends (cross-platform narratives, social media, experiential marketing, and mobile application) preferred.
• Experience in multi-vendor retailing is a plus.
• Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint, and Google G Suite.

Preferred

• Experience in multi-vendor retailing is a plus.

Benefits

• medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.