Responsibilities

• In partnership with the AVP, serve as the brand marketing lead with DMI on all product positioning and messaging — ensuring the brand's story is told with precision, luxury, and relevance across every consumer touchpoint.
• Serve as the primary owner of assigned brand pillars — leading the development and execution of the full 360 marketing plan from initial strategy through in-market delivery across all channels
• Develop and maintain a strategic activation calendar in close collaboration with cross-functional teams, ensuring all pillar initiatives are cohesively planned, on-brand, and commercially ambitious
• Support the execution of all marketing aspects of the brand's strategic go-to-market plans — including sampling management, promotional planning, timely code and promo creation, and A&P budget tracking
• Own the ongoing synthesis of competitive intelligence across the prestige and professional haircare landscape — monitoring brand activity, product launches, pricing, promotional strategies, and retail positioning
• Translate competitive findings into clear, actionable insights that directly inform brand strategy, pillar planning, and go-to-market decisions
• Act as a central connector across Brand Marketing, DMI, Omnichannel, Sales, Education, and Creative — ensuring seamless information flow and strong alignment on brand priorities across all teams

Requirements

• Minimum 3–5 years in Brand Marketing and/or a related marketing function, ideally within beauty, prestige, or professional haircare
• Experience across retail and direct channels including Sephora, Amazon, D2C, and/or professional Salons strongly preferred
• Strong understanding of the prestige and professional beauty landscape with a passion for luxury haircare
• Proactive and results-oriented thinker who thrives in an entrepreneurial, fast-paced, and relationship-driven environment
• Communicates clearly and succinctly in both oral and written forms — comfortable presenting to senior stakeholders
• Demonstrated ability to work collaboratively across cross-functional teams in a deadline-driven environment
• Strong critical thinking, competitive analysis, and problem-solving skills
• Highly organized with proven multi-tasking, attention to detail, and project management capabilities
• Ability to travel domestically

Nice To Have

• Strong digital background
• Cross-functional agility
• Growth mindset
• Prior experience with Sephora, Amazon, D2C, or professional salons (bonus)

Benefits

• Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs