Manager, Marketing Events

Westwood, MA (On-site)

$90K/yr – $120K/yrManager7+ years expFull time

Posted 5 months ago

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Job Summary

Lead end-to-end event strategy for major sports moments and brand/B2B events at ’47.

  • Own the strategy and execution for high-profile sports moments and brand events.
  • Must-have: 7+ years in Event/Trade Marketing with end-to-end event management.
  • Standout: Cross-functional leadership across marketing, design, product, and partnerships.

Job Description

Responsibilities

  • Lead event strategy and execution for primary sports moments on the marketing calendar, including NFL SuperBowl, NBA All-Star, MLB All-Star, select NASCAR events, and more.
  • Manage process directly with key league counterparts to develop and lead process for event execution at primary sports moments.
  • Work cross-functionally with key stakeholders at ’47 across marketing, design, product, and partnerships to develop holistic event execution.
  • Brief and lead outside agency partners when applicable.
  • Own event budget planning and management.
  • Lead event strategy and execution for select brand moments on the marketing calendar.
  • Work cross-functionally with key stakeholders at ’47 across marketing, design, product, and partnerships to develop holistic event execution.
  • Brief and lead outside agency partners when applicable.
  • Own event budget planning and management.
  • Lead execution for select B2B moments on the annual calendar, such as league summits and tradeshows.
  • Manage all storage and shipping-related issues.

Requirements

  • Bachelor’s degree
  • 7+ years in Event/Trade Marketing
  • Proven track record in event management, leading process from end to end.
  • Experience managing events and/or creative agencies.
  • Strong writing and communication skills
  • Excellent time management/project skills
  • Comfortable and confident in making effective decisions in a timely manner
  • Goal oriented: ability to stay focused on creating winning results
  • Ability to communicate results to team and management and to thrive in a fast-paced environment.
  • A self-starter able to work independently, leading and managing multiple projects simultaneously.
NEW ERA CAP LLC logo

NEW ERA CAP LLC

3.7 Glassdoor

New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.

Founded in 1920
Buffalo, New York, USA
3.5K employees (484 in marketing)
65% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
5.3M
Monthly Google Ads Budget
$28.2K
Traffic Source Mix
Search
37%
Direct
49.7%
Referral
4.9%
Social
6%
Paid
2.2%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
294 (8% of company)

Funding

Total Funding
$775M
Last Raise
$775M
Debt Financing, 3 years ago

Funding History

  • Sep 2023
    Debt Financing • $775M

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