Manager, Marketing

Daytona Beach, FL (On-site)

$89K/yr – $134K/yrManager6+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own location level field marketing strategy and team execution across multiple sites, partnering with sales and auctions to hit local goals, while aligning campaigns to the Manheim brand and ROI targets.

  • Lead local marketing strategy and event sales with regular cadences to field sales and auction leadership.
  • Own post-campaign ROI, budget stewardship, and quarterly operating plan reviews with cross-functional leaders.
  • Develop and coach a cross-location team, manage creative needs, and maintain brand consistency with dealers and commercial clients.

Job Description

Responsibilities

  • Works in partnership with Sr Manager, Field Marketing, Inventory Solutions Marketing team, auction leadership, and field sales to develop local marketing strategy that aligns with location(s) goals and objectives.
  • Manages and oversees the development and implementation of marketing tactics, event sales, sale day experience, and drives adoption of marketing best practices and alignment of the Manheim brand.
  • Functions as a member of the leadership team from both a marketing and location perspective.
  • Meets regularly and develops relationships with field sales and auction leadership to understand objectives and goals of assigned locations and their clients.
  • Utilizing a data driven approach, develop marketing strategy for and build relationships with key dealer and commercial clients at assigned locations through a regular meeting cadence.
  • Leads a team of physical and/or remote team members and develops and motivates talent with ID&E at the forefront.
  • Communicates post-campaign results and ROI to auction leadership and Director, Field Marketing through weekly meetings and recaps, and quarterly operating plan reviews.
  • Effectively manage marketing budget, and ensures plans are delivered within allocated investment.
  • Partners with design resources to coordinate creative needs within Manheim brand guidelines and manages local vendor relationships.
  • Travels to assigned locations as required.
  • Performs other duties assigned by auctions or Inventory Solutions Marketing as needed.

Requirements

  • Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year experience in a related field; or 10 years' experience in a related field
  • 1+ year of experience in management or lead role
  • 3-5 years of marketing experience.
  • Excellent communication (written and verbal), presentation, organizational and interpersonal skills required.
  • Marketing strategy, data analysis, tactical execution, digital and traditional marketing, and project management skills required
  • Proven success in developing and growing client relationships and supporting their business goals and objectives.
  • Knowledge of Microsoft Office suite required.
  • Ability to work in a high performing, fast-paced environment.
  • Ability to adapt to an ever-changing industry and react to change in a positive manner.
  • Ability to work under time constraints and meet deadlines.
  • Ability to sit or stand for long periods of time.
  • Occasional exposure to outdoor weather conditions as well as noise, dust, and fumes in auction lanes where applicable.

Preferred

  • Previous experience in the automotive industry preferred, but not required.
  • Financial and budget management preferred.
  • Knowledge of Salesforce or other CRM platform preferred.
  • 3 years of team leadership experience preferred.

Benefits

  • The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

How to Apply

  • Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
542 (5% of company)
Median Career Experience
16 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
7

Recent News