Responsibilities

• The Enterprise Manager, Marketing will execute both local and Enterprise programs to support strategic priorities.
• Manage activities and staff in developing and deploying Enterprise plans in local and national markets.
• This individual will also represent our brands to agencies, media outlets, and assist in managing efforts that further the vision and mission the organization.
• Essential Functions:
• As a member of the Enterprise Donor Marketing team, develop appropriate national and local programs, tactics, and tools for building donor frequency, growing the donor base and other strategic priorities.
• Manage relationships with individuals and organizations that support the blood centers. Develop and manage partnerships to increase blood center exposure and effectiveness in local communities.
• In partnership with agencies, optimize media relationships and purchases to achieve strategic priorities. Reviews partnership agreements and media plans.
• As a member of the Enterprise team, helps directs marketing and communications team to create and promote programs to encourage blood donation and meet goals.
• Provides materials to other departments to ensure alignment on Enterprise and local marketing programs to ensure participation in marketing initiatives.
• Support Enterprise Marketing Leadership and other duties as assigned.