Manager, Marketing Communications at Rockwell Automation | Milwaukee, WI

Manager, Marketing Communications

Milwaukee, WI (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the MarComm function and translate strategy into integrated, multi‑channel campaigns, launches and content that move executives and buyers along the funnel.

Lead cross‑functional planning and activation across digital, web, campaigns, sales enablement, nurture and social to drive awareness and demand.
Own product launches and NPIs with differentiated messaging, content and activation plans in partnership with portfolio marketing and business units.
Build messaging, storytelling and content that clearly articulates Rockwell value propositions across industries, solutions, hardware, software and services.

Job Description

Responsibilities

Lead the Marketing Communications (MarComm) function, setting clear priorities, standards, and ways of working in support of our marketing strategies.
Define and execute integrated marketing communications plans across channels (digital, web, campaigns, sales enablement, nurture, social, etc,) that drive awareness, engagement and demand.
Partner closely with functional teams, portfolio marketing, industry and regional teams to translate strategy into compelling messaging, content and activation plans.
Own MarComm support for product launches and New Product Introductions (NPIs) partnering with portfolio marketing and business units to deliver clear launch strategies, differentiated messaging, content and activation plans.
Oversee development of messaging, storytelling and content that clearly articulates Rockwell Automation value propositions across industries, solutions, hardware, software and services.
Ensure brand consistency, messaging quality and governance across all MarComm outputs, including launch, campaign and evergreen content.
Lead intake, prioritization, resourcing and execution of MarComm work to balance speed, quality and strategic impact.
Establish and maintain clear workflows, SLAs, and best practices to support repeatable, scalable execution for campaigns, launches, and NPIs.
Use data, insights and performance metrics to optimize MarComm strategies and improve effectiveness over time.
Serve as an internal marketing evangelist and advisor, helping stakeholders understand MarComm's role, timelines and expectations.
Lead, mentor and develop a team of marketing professionals, building both current execution excellence and future‑ready capabilities.
Cultivate effective networks of internal and external customers, suppliers, stakeholders and vendors/suppliers.

Rockwell Automation

3.7 Glassdoor

At Rockwell Automation, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.

Founded in 1991

Milwaukee, Wisconsin, USA

22K employees (547 in marketing)

www.rockwellautomation.com

70% recommend to a friend

70% CEO approval