Responsibilities

• Develops corporate and product communications strategies in alignment with BU marketing goals and objectives using an integrated mix of communications channels and tactics.
• Collaborates within the BU on clinical specific messaging and delivery both internally and externally with direct responsibility for an assigned area, such as radiology, cardiology, pathology PACS, etc.
• Recommends communications tactics, budget allocation, and activities for the expression of approved strategies. Prepares communication project briefs outlining project's goals, scope, pertinent background information, content, creative parameters, timing, and budget.
• Establishes metrics & KPI’s for success with each campaign and communications strategy.
• Specializes in website optimization and user experience.
• Leads SEO/GEO projects and tactics.
• Manages BU advertising budget for accurate tracking including reconciliation with vendors, finance department, and additional cost centers on specific projects.
• Manages areas of the portfolio for designated products such as cardiology marketing communications content, tactics and projects.
• Identifies informational needs for communication tactics by working with Directors, Downstream marketing, and Product/Marketing Managers of functional groups.
• Coordinates and manages creative briefings with input from appropriate parties.

Requirements

• At least five years’ marketing communications or advertising experience in the healthcare space, agency and/or client-side, IT, and B-2-B space.
• PACS or enterprise imaging marketing experience either in a clinical setting or within a PACS vendor marketing team.
• Experience with online communications, demand generation, lead nurturing, media planning, sales enablement tools, events, and trade show marketing.
• High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion.
• Demonstrated ability to manage a variety of assignments simultaneously.
• Bachelor’s degree in journalism, marketing, communications, or advertising.
• Excellent written and verbal communication skills.
• Effective communication skills to work within healthcare product management, Sales and company communications to tell the clinical story.
• Strong presentation and analytic skills.
• Must be proficient using Microsoft Office, digital marketing, and Sales enablement tools such as Salesforce, Pardot, Showpad, etc.