Responsibilities

• Evaluate and recommend advertising opportunities and schedules for the overall property and the various departments.
• Liaise with Brand and Advertising Agency on the creation of new artwork.
• Manage on-property advertising schedules, locations and postings.
• Manage use of intellectual property by vendors and approved media outlets.
• Be the brand ambassador for the organization to ensure compliance with all Hard Rock International brand standards.
• Coordinates and executes photo shoots and film shoots on property.
• Handle requests pertaining to media inquiries, interview appointments and photography/video queries to create the greatest opportunities for the promotion of the Hard Rock Hotel & Casino Sioux City’s positive image and to maintain good relations with media.
• Conceptualize and distribute press materials in proper AP format including press releases, media alerts, property listings and comprehensive one-off media kits, when appropriate.
• Coordinates and executes media, property-wide and red-carpet opportunities including compilation of inquiring media/VIPs, staffing events, escorting photographers and the disbursement of photos/video to media post-events.
• Maintain and produce media library including photos and digital content for internal marketing department use, as well as external media usage.

Requirements

• Knowledge of local, regional and national print media.
• Strong organizational skills.
• Strong managerial skills.
• Must be detailed oriented and have strong time management skills.
• Must have a bachelor’s degree in Advertising, Marketing or related field.
• Must have a minimum of 5 years’ experience in a related field or equivalent combination of education and experience.