Responsibilities

• Interpret marketing performance data across attribution, funnel, segmentation, and channel performance, translating analysis into findings, implications, and recommendations for marketing leaders and their teams.
• Develop compelling data visualizations and narratives that make complex analysis clear and persuasive to different audiences, using AI tools to produce sharper, tailored insights faster.
• Serve as a trusted analytical partner to stakeholders, turning business questions into structured analyses and clear answers.
• Engage marketing teams across regions by sharing interpretation, building relationships, and contributing to the analytics community of practice.
• Prioritize and coordinate the team’s insights work in line with departmental strategic priorities, continually looking for ways to leverage new technology to work smarter and deliver more efficiently.
• Communicate clearly with stakeholders on scope and timing, setting expectations and keeping them informed as work progresses.
• Partner closely with the BI team to translate business questions into clear analytical requirements, align on the right data sources and methods, and co-own delivery where work spans both teams.
• Apply and maintain the measurement frameworks and metric definitions that keep analytics consistent across global and regional teams.
• Support adoption of analytics standards across regional teams, serving as a first point of contact for measurement questions.
• Bring an eye for innovation to how the team works — evaluating AI tools and new approaches, identifying high-value applications, and adopting the ones that help CBRE gain efficiencies.

Requirements

• 5–8 years of experience in marketing analytics, digital analytics, or a related analytical field; experience in a B2B organization strongly preferred.
• Exceptional data storytelling — the ability to interpret complex marketing data and turn it into clear, compelling, and persuasive insight for senior, non-technical audiences.
• Strong commercial fluency — a working understanding of how marketing drives the business, including campaigns, funnels, pipeline, and attribution — so that analysis is grounded in business relevance.
• A solid grasp of how metrics and measurement frameworks are defined and maintained.
• Hands-on data analysis and visualization skills, with the ability to work directly with data and build clear, compelling visuals to support the story; proficiency in Tableau or Power BI preferred.
• Sufficient technical depth to validate and challenge analyses produced by others, identify potential data-quality issues or flawed assumptions, and recognize when results do not hold up.
• Some experience managing or coordinating analytical work, with the ability to guide and develop a junior analyst.
• Comfort using and experimenting with AI tools, with the judgment to apply them responsibly to analysis, reporting, data storytelling, and team workflows.
• Familiarity with the digital marketing stack a plus (e.g., Google Analytics, Customer Data Platform (CDP), Consent Management Platform).
• Strong communication skills, comfortable presenting findings to senior stakeholders across a global organization.

Benefits

• 401(K)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance