Responsibilities

• Support the planning, prioritization, and execution of social and content marketing initiatives across assigned luxury brands.
• Execute against brand-level social strategies while providing guidance and coordination support for regional or hotel-level initiatives when applicable.
• Help ensure content calendars align with broader brand, loyalty, and campaign priorities to maximize reach and impact.
• Track social performance and contribute to ongoing optimization and improvement.
• Actively monitor emerging social platforms, formats, creators, and cultural trends, translating relevant innovations into thoughtful recommendations that help luxury brands evolve while remaining on-brand and strategically grounded.
• Support social media content creation, brand activations, editorial calendars, and influencer activations executed by agency and internal teams.
• Support the identification, evaluation, negotiation, and day-to-day management of influencer partnerships, working with agency and internal teams to ensure creators align with brand standards, campaign goals, and platform best practices.
• Contribute to social-first ideation and execution across platforms including Instagram, TikTok, YouTube, and Facebook.
• Assist with brand website content updates and optimizations in partnership with digital and product teams.
• Provide input on creative briefs for social, video, and digital assets to ensure consistency with brand voice and strategy.

Requirements

• Experience: 1–2 years of experience in social media marketing, digital marketing, content marketing, or a related field.
• Luxury & Brand Sensitivity: An appreciation for premium brands, storytelling, and maintaining distinct brand voices across a portfolio.
• Platform Fluency: Hands-on familiarity with major social platforms and an understanding of current social marketing trends and best practices.
• Executional Confidence: Ability to manage tasks independently, prioritize effectively, and deliver work in a fast-paced, highly visible environment.
• Collaboration Skills: Comfortable working across agencies, internal teams, and stakeholders within a matrixed organization.
• Analytical Mindset: Interest in performance tracking, reporting, and using data to inform improvements.
• Tools & Technology: Familiarity with social media management tools, reporting platforms, and standard productivity tools (Google Workspace, Microsoft Office, Keynote). Experience with Sprinklr or similar platforms is a plus.
• Adaptability: Thrives in environments with complexity, evolving priorities, and multiple stakeholders.

Benefits

• Competitive Compensation: A salary aligned with the responsibility and visibility of the role.
• Flexible PTO: flexible paid time off, plus company holidays.
• Comprehensive Benefits: Health, dental, and 401(k) benefits to support long-term well-being.
• Empowered Culture: A team that values trust, ownership, and high standards