Responsibilities

• Lead by example by bringing strong copy craft to every brief, from quick-turn lifecycle assets to larger journey-based programs.
• Write lifecycle marketing copy across email, CRM, landing pages, onboarding flows, nurture campaigns, product education, re-engagement programs, loyalty communications and other digital engagement touchpoints.
• Develop subject lines, preheaders, headlines, body copy, calls to action, modular content and journey-based messaging.
• Translate marketing briefs, audience insights and journey strategies into clear, actionable communications.
• Write for different customer segments, lifecycle stages, products, markets and business objectives.
• Create copy variations for A/B testing, personalization, segmentation and optimization.
• Use AI tools responsibly and proficiently to accelerate drafting, versioning, testing, optimization and workflow efficiency.
• Maintain an active understanding of emerging AI platforms, automation tools and creative technologies, applying them to improve quality, speed and scalability.
• Ensure copy is concise, useful, compliant, accessible and easy for customers to understand.
• Care deeply about every part of the funnel — upper funnel, middle funnel and lower funnel — because every asset matters.

Requirements

• 6–8 years of work experience with a bachelor’s degree.
• Experience writing lifecycle, CRM, email, digital marketing, customer engagement or UX-oriented marketing copy.
• Portfolio demonstrating strong short-form, digital and customer-focused writing.
• Demonstrated proficiency using AI tools in the writing process, including drafting, editing, versioning, optimization or workflow acceleration.
• Ability to manage multiple projects and deadlines independently.
• Experience working with creative, marketing or cross-functional stakeholders.

Preferred

• 6–8 years of experience in copywriting, lifecycle marketing, CRM, email marketing, digital content, customer engagement or performance marketing.
• Deep agency-side or brand-side experience working with or at global brands.
• Strong understanding of email marketing best practices, CRM platforms, journey mapping, segmentation and personalization.
• Experience writing for regulated or compliance-sensitive industries; financial services, payments, technology, SaaS or fintech experience is a plus.
• Understanding of customer engagement metrics such as open rate, click-through rate, conversion, retention and engagement.
• Experience creating copy variations for A/B testing, personalization, modular content and optimization.
• Strong digital copywriting skills across email, CRM, landing pages, customer journeys and other lifecycle touchpoints.
• Ability to write concise, action-oriented copy for segmented audiences.
• Strong understanding of brand voice, accessibility, UX writing principles and content hierarchy.
• Advanced proficiency with AI writing tools and workflows, with the ability to use them responsibly to improve speed, scale, quality and creative effectiveness.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.