Responsibilities

• Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment
• Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns
• Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance
• Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations
• Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs
• Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability
• Build and maintain strong working relationships with international teams and Franchise Partners through regular communication and collaboration
• Up to 30% domestic and international travel

Requirements

• 5+ years of global or international marketing experience with a strong track record of partnering with internationally based teams
• Bachelor’s degree in Marketing or related field
• Experience developing clear, actionable campaign briefs to guide cross‑functional creative and marketing teams
• Strong cross-cultural communication skills to work effectively with diverse teams and markets
• Analytical and strategic thinking skills to assess market viability and performance
• Excellence project management ability with a proven track record of driving initiatives from concept to execution
• Demonstrated capability to build business cases, influence stakeholders, and secure buy-in for strategic initiatives
• Ability to work flexible or non-standard hours as needed to support international time zones and meeting schedules