Responsibilities

• Own audience insights and strategy development, translating consumer understanding into strategic recommendations that inform media planning
• Develop comprehensive media strategy frameworks and channel plans, optimizing mix and allocation across all touchpoints
• Manage budget planning, allocation, and financial tracking to ensure alignment with client objectives
• Manage campaign execution and performance tracking, using insights to inform ongoing planning decisions and client recommendations
• Manage day-to-day planning operations, delegating effectively to the Senior Associate and Associate, while ensuring quality deliverables and continuous skill development
• Partner with Director(s) on strategic planning and client presentations
• Build strong relationships internally and with clients, ensuring alignment and collaboration

Requirements

• 3-5+ years of media planning experience, cross-channel and managerial experience preferred
• Graduate of a four-year college or university
• Experience in a client service structure, contributing to the development and management of media programs
• Experience in reach-based planning
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables
• Strong knowledge of media fundamentals and an understanding of key research sources
• Ability to develop and articulate strategic insights
• Comfort with data, analytics, and measurement
• Knowledge of current trends and innovations in media
• Proficient in media planning tools, such as but not limited to: GWI, MRI, Nielsen Media Impact, MediaRadar, etc.