Manager, Integrated Marketing - Narrative

Los Angeles, CA (On-site)

$88K/yr – $115K/yrManager5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the core brand copy across channels and guide the content system with clear briefs, fast approvals, and multi-channel consistency.

  • Brand Voice & Channel Execution: craft LA28 copy for social, web, app, email and video scripts, and implement messaging across assets.
  • Content Ops & Approvals: organize copy requests, review/edit team output, secure stakeholder and legal clearance.
  • Messaging & Briefs: develop messaging briefs and brainstorm social-first ideas aligned to key brand initiatives.

Job Description

Responsibilities

  • Craft copy in the LA28 brand voice for social, web, app and email, inclusive of video scripts
  • Interpret and implement messaging strategies across multiple channels and asset types
  • Review and copyedit all written content produced by the marketing team
  • Brainstorm original social-first content in alignment with key brand initiatives
  • Develop messaging briefing documents that guide others to be able to create content in support of key programs
  • Organize and track incoming copy requests
  • Work with internal stakeholders to secure copy approval and legal clearance

Requirements

  • Bachelor’s degree or equivalent experience
  • Minimum 5+ years of copywriting experience in-house or at an agency
  • Experience with mastering multiple complex brand voices with nuanced stylization systems
  • Experience in fast-paced environments, juggling multiple projects and priorities at once
  • Familiarity with content, approvals and project management tools (Asana, Smartsheet, etc.)
  • Proficient in the Microsoft Office Suite, inclusive of Word, Excel and Outlook
  • Comfortable working with AI tools, preferably Google Gemini
  • Skilled deck-maker and presenter

LA28

Obrador de panadería, pastelería y heladería para el sector HORECA en Madrid.En La 28, elaboramos pan, bollería, pastelería y heladería premium de manera 100% artesanal, con ingredientes ecológicos y procesos de fermentación lenta que garantizan sabor, calidad y exclusividad.Somos el proveedor ideal para hoteles, restaurantes y servicios de catering que buscan productos diferenciadores, con una propuesta de valor basada en la tradición, la innovación y la excelencia en cada detalle.¿Por qué elegirnos?Materias primas de calidad superior: harinas ecológicas, fermentaciones especiales y técnicas tradicionales.Producción controlada y exclusiva: aseguramos frescura y consistencia en cada entrega.Asesoría personalizada: nos adaptamos a las necesidades de cada cliente con soluciones a medida.Colaboramos con hoteles, restaurantes y caterings de alto nivel, elevando sus propuestas gastronómicas con productos de autor.Con presencia en Madrid, trabajamos con negocios que buscan diferenciación y excelencia.Si buscas un proveedor de confianza para tu negocio... ¡Conectemos!

Madrid, Community of Madrid, ESP
5 employees (1 in marketing)

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Median Career Experience
16 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1