Responsibilities

• Create and adjust email communication content, deploy messages, and segment audiences to achieve objectives; ensure compliance with privacy regulations.
• Collaborate with designers, developers, and campus partners on campaign execution and content alignment to design and execute marketing campaigns and communication plans using platform tools and functionalities.
• Monitor campaign performance by tracking key performance indicators (KPIs), analyzing campaign metrics, identifying trends, and presenting data-driven insights to stakeholders.
• Develop or enhance understanding of Salesforce Marketing Cloud functionality to create email templates, design personalized journeys, set up triggered and automated campaigns, and optimize campaign performance through A/B testing.
• Collaborate with Application Administrator to facilitate the following: Data integrity; user accounts; permissions, roles; data extensions; automate workflows; platform customization; troubleshoot technical issues; provide technical support to end users; manage interfaces/APIs between Marketing Cloud and other systems; write AMPScript, create tables, and manage data.
• Coordinate with unit leadership and marketing and communications professionals to expand the utilization of SFMC across campus units to meet the University’s marketing, internal and external communication objectives: - Recruitment marketing to drive student enrollment - Communications to enhance engagement and retention - Supporting internal and external communications strategies to deliver impactful messaging to diverse audiences - Integrate university unit communication strategies into SFMC, aligning unit communication plans with university-level communication plans in the Offices of Marketing and Communications, Student Affairs, and Admissions.
• Develop training materials, conduct workshops, and document best practices to train end-users on the platform’s features and capabilities.

Requirements

• Bachelor’s degree in marketing, journalism, communications or a related field
• At least one (1) year experience creating internal and external communications for multi-faceted audiences
• Professional experience using Salesforce or similar systems to develop and implement communication or marketing strategies for an organization
• Experience working with cross-functional teams to develop objectives and implement tactics to accomplish an organization's strategic goals

Preferred

• At least two years experience or related certification/s using Salesforce systems to develop and implement communication or marketing strategies for an organization
• Experience in higher education marketing and communications
• Experience training and transferring complex information to others in individual and group settings

Benefits

• comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual.