Manager, Google Ads

Somerville, MA (On-site)

$100K/yr – $160K/yrManager3+ years expFull time

Posted 4 days ago

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Job Summary

Own paid growth across search, shopping, video, and display; manage budgets, forecasts, CAC/ROAS, and market allocations while driving measured, scalable results. Lead measurement, attribution, and experimentation with analytics to turn insights into action, and test new partnerships to unlock growth.

  • Own large-scale paid campaigns and budget management
  • Drive measurement and optimization through analytics and attribution
  • Test hypotheses, tactics, and partnerships for scalable growth

Job Description

Responsibilities

  • Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
  • Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
  • Allocate spend across markets, channels, and audiences to balance growth and efficiency
  • Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
  • Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.
  • About You: - 3+ years in performance/growth marketing with a track record of measurable results managing large budgets - Deep hands-on experience managing paid media budgets in Google shopping Ads. - Strong analytical chops—you use data to decide, measure, and prioritize. - Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders. - Solid grasp of attribution, experimentation, and conversion optimization. - Thrive in fast-moving, ambiguous environments with a high degree of ownership. - Use AI tools fluently in your daily work, held to the same quality bar as your own.
  • Our Benefits & Perks: - Robust equity program to build future wealth through RSUs - Comprehensive healthcare coverage (Medical, Dental, Vision) - 401K matching and access to financial advisors - Generous paid Parental Leave (up to 16 weeks) - Tenure-based paid Sabbatical Leave (up to 6 weeks) - Flexible Out of Office Plan – Take time when you need it - Ample on-site parking & pre-tax commuter benefits - Healthy on-site lunches, snacks, beverages, & treats - Regular sponsored professional development opportunities - Many opt-in culture events across our diverse community - And of course… unlimited 3D prints

Requirements

  • 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
  • Deep hands-on experience managing paid media budgets in Google shopping Ads.
  • Strong analytical chops—you use data to decide, measure, and prioritize.
  • Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
  • Solid grasp of attribution, experimentation, and conversion optimization.
  • Thrive in fast-moving, ambiguous environments with a high degree of ownership.
  • Use AI tools fluently in your daily work, held to the same quality bar as your own.

Benefits

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community

Formlabs

3.1 Glassdoor

Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

Founded in 2011
Somerville, Massachusetts, USA
707 employees (56 in marketing)
48% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
922.2K
Monthly Google Ads Budget
$25.8K
Traffic Source Mix
Search
54.2%
Direct
36.4%
Referral
4.9%
Social
3.7%
Paid
0.8%

Headcount Trend

Current headcount: ~721

Marketing Team

Marketing Team Size
36 (5% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$253.7M
Last Raise
Series E, 5 years ago