Manager, Global Integrated PR

New York City, NY (On-site)

$105K/yr – $141K/yrManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own regional PR execution and global storytelling for fashion brands, balancing seasonal directives with regional partner alignment across Europe, Asia, and the Americas.

  • Global storytelling ownership: seasonal PR strategies, brand narratives, and events for mainline and Collection
  • Cross-functional GTM: coordinate owned, earned, and paid efforts with product launches, store openings, and fashion events
  • Team & operations: mentor juniors and manage sample logistics, asset development, pitching, and reporting

Job Description

  • Support the Global PR Director in developing and executing seasonal PR strategies and brand storytelling across mainline and Collection across global titles
  • Oversee regional (Europe, Asia, Latin America/Mexico/Brazil) and licensee partners, ensuring alignment with global objectives across seasonal directives, paid editorial, and events
  • Manage and mentor junior team members across daily PR operations, including sample trafficking logistics, PR asset development, campaign and product pitching, and global reporting
  • Develop and execute integrated storytelling opportunities across campaigns, product launches, store openings, brand image events, VIP dressing moments, and always-on denim and underwear
  • Partner cross-functionally to drive coordinated owned, earned, and paid GTM strategies aligned with key business priorities
  • Oversee Collection-related initiatives, including complex sample logistics in partnership with cross-functional teams, seasonal NYFW show planning, Paris press days, invite management, and coordination with regional teams and FOH agency
  • Build and maintain relationships with key fashion media, stylists, and Substackers
Calvin Klein logo

Calvin Klein

3.5 Glassdoor

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future.Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, and underpins our promise of creativity, confidence and empowerment.The Calvin Klein brands are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are rooted in responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9.3 billion in 2022. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

Founded in 1968
USA
8.3K employees (1,336 in marketing)
63% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
880.5K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
52.6%
Direct
39.1%
Referral
4.3%
Social
1.7%
Paid
2%

Headcount Trend

Current headcount: ~8.8K

Marketing Team

Marketing Team Size
683 (8% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

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