Responsibilities

• Manages the Lung Association’s email fundraising and donor cultivation campaigns, including strategy, planning, review, testing, deployment, and performance optimization.
• Serve as the day-to-day point of contact with the external fundraising agency partners, developing and guiding briefs, coordinating schedules, deliverables, and results.
• In partnership with the Development team secure and activate matching gift opportunities, coordinating language approvals, reporting back on match performance.
• Support campaign strategy and content development to improve conversion, retention, and donor lifetime value.
• Manage the development, testing, and optimization of existing and future digital fundraising tools, including automated journeys, donation forms and SMS.
• Support the development of a national SMS program — contributing to strategy, copy, and execution.
• Build, execute and maintain automated campaigns and triggered journeys that support donor cultivation, retention, and reactivation.
• Analyze and report on fundraising email performance, identifying insights and optimization opportunities to inform future campaigns.
• Partner with internal stakeholders to assess incoming requests, determine appropriate solutions, and provide recommendations grounded in data, benchmarks, and best practices.
• Support ad hoc email requests outside of fundraising, particularly for high-priority organizational sends such as signature reports and awareness days/months.

Requirements

• Bachelor’s degree in marketing, communications, or related field (or equivalent experience).
• 5-7 years of experience in nonprofit fundraising, direct response marketing, or digital fundraising.
• Demonstrated experience and ownership of driving revenue and engagement through email campaigns and marketing automation programs.
• Strong working knowledge of email marketing strategy, production, automation, deliverability and analytics.
• Experience supporting the optimization of digital fundraising tools such as donation forms and landing pages to improve conversion and user experience.
• Strong collaboration and communication skills with the ability to explain recommendations using data and best practices.
• Excellent written communication skills and the ability to give clear, actionable feedback on copy.
• Experience working with external agencies and cross-functional partners.
• Hands-on experience with Salesforce Marketing Cloud or comparable ESP, including automation, journeys, and personalization tools.
• Experience with SMS fundraising or marketing platforms preferred.

Benefits

• Paid Leave - 10 vacation days in the first year (15 days thereafter), 2 personal days and 15 sick days per year, as well as 12 company-paid holidays per year. We also offer Paid Parental Leave for eligible employees.
• Insurance - Employees (and their eligible dependents) can enroll in our medical, dental, and vision plans, as well as voluntary plans for critical illness, accident, hospital indemnity, short-term disability and supplemental life/AD&D insurance. Employees will be enrolled in company-paid life/AD&D and long-term disability Insurance coverage.
• Retirement Plan - Eligible employees can participate in our 401(k) Defined Contribution Retirement Plan, which offers matching employer contributions (up to 4%) and year-end discretionary non-elective contributions.