Responsibilities

• Develop an annual content strategy and plan – illustrating the major activations and product/brand narratives that will position Ford Racing as the premier enthusiast brand and win enthusiast buyers.
• Responsible for all paid/owned content and channels (website, social, etc.) – ensuring all content meets Ford Racing standards in quality & brand representation.
• Strategically allocate resources & content across race series (on-road/off-road), races, brand and products (Mustang/Raptor) to ensure maximum value for the brand and business.
• Coordinate with Brand, On-Road & Off-Road managers to develop all creative briefings and annual content plan/roadmap.
• Day-to-day contact with creative agency on concepting/production timelines/tactics/budget management.
• Coordinate all media planning & executional collaboration with Ford Blue media/marketing team.
• Coordinate with international markets regarding content deployment and content needs.
• Lead all Branded Entertainment (Hollywood, gaming, etc.) relationships & executions ensuring Ford Racing is the top automotive brand in authentic, cultural storylines.

Requirements

• Bachelors degree or higher in Marketing, Advertising, Communications or related field.
• At least 10 years experience in a Marketing role working at or with passion brands (brands with a strong, differentiated positioning and enthusiast following).
• At least 5 years experience in a manager role overseeing external communications agency partners.
• At least 5 years experience and deep knowledge of creative campaign development/production.

Preferred

• Strong organizational skills and ability to distill complex topics into focused, powerful recommendations/presentations.
• Positive attitude and enthusiastic approach to barriers and uncertainty – curiosity and passion for “figuring things out.”
• Team-oriented mentality that seeks to build strong, collaborative and lasting relationships with internal stakeholders and external partners.
• Flexibility for frequent travel for boots-on-the-ground filming/production work and attending key races/activations.
• Direct management experience of social media and/or brand website platforms.
• Experience in automotive marketing & campaign development.
• Motorsport marketing experience (on-road and/or off-road).
• Direct agency experience in developing communications programs and content.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.