Responsibilities

• Event Strategy Leadership: Lead the event strategy for lead generation and customer engagement, developing promotional materials, lead capture systems, and target audience identification.
• Field Marketing Execution: Plan and execute live events, tradeshows, executive events, customer conferences, and experiential campaigns aligned with marketing objectives.
• Logistics & On-site Management: Oversee all logistics and on-site execution from pre-event planning to post-event follow-up.
• Cross-functional Alignment: Work with sales, product, and marketing to align event strategies with business goals and sales objectives.
• Regional Engagement: Collaborate with Revenue and Product teams to engage current, potential, and former customers.
• Brand Consistency: Ensure messaging, booth design, materials, and event experience reflect company values and standards.
• Budget & ROI Management: Manage event budgets to maximize ROI and ensure cost-effective execution.
• Campaign Measurement: Regularly report and analyze field marketing effectiveness, including post-event metrics and learnings.
• Vendor & Partner Relationships: Build and maintain relationships with vendors, organizers, and industry partners.
• Team Leadership: Coach a small team of event/field marketing professionals and maintain a calendar of impactful events.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience.
• 8+ years in field marketing with a focus on live events, tradeshows, and experiential campaigns.
• 2+ years of management experience leading teams or projects.
• Proven experience managing large-scale events and marketing initiatives.
• Proficient in event planning tools such as Hubspot.
• Strong project management, communication, and interpersonal skills.
• Ability to collaborate cross-functionally and drive results with vendors and stakeholders.
• Experience presenting to all levels of an organization and negotiating with vendors.
• Budgeting, booth design, logistics, and on-site coordination leadership experience.
• Willingness to travel and work flexible hours, including evenings and weekends for events.

Preferred

Benefits

• Fully remote with a monthly stipend for office services and supplies
• Comprehensive medical, dental, vision, and health savings options with employer contributions
• 401(k) with company match, tuition reimbursement, and lifestyle reimbursements
• Open PTO, paid holidays, parental and caregiving leave, and paid FMLA
• Company-wide closure during select holiday periods
• Pet insurance and access to Skillable learning opportunities