Responsibilities

• Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.
• Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.
• Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with regional & national Sports, Culture, and Brand Marketing team).
• Lead local regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the regional national team.
• Work in conjunction with regional sales to build mental and physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity.
• Work cross-functionally, managing internal and external requests in line with the annual business plan priorities.
• Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
• Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
• Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way.
• Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes.

Requirements

• 3+ min years marketing experience.
• People management experience with a proven track record in hiring, training, and motivating teams.
• Experience in working with commercial teams – general sales or trade marketing.
• Proven background in negotiation and management of budgets.
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people for an idea.
• Strong leadership, planning and project management skills.
• A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns), with a strong understanding of EPC culture in sports and culture in the region.
• A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice.
• Ability to multi-task and work in cross-functional teams with different objectives and personalities.
• Excellent communication skills, orally and in writing, including presenting and training abilities.

Preferred

• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage
• Must have valid US driver’s license

Benefits

• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)