Responsibilities

• Localizes Brand Programming in NV; adapts programming to market needs and distributors.
• Manages brand programming activities, analyzes ROI, and develops local activity recaps.
• Partners with Brand Teams and Market Sales to generate high-impact local activations, including local influencers and community connections.
• Manages A&P budget; identifies gaps, opportunities, and risks; recommends ROI-aligned actions to the state/market lead.
• Liaises between Brand Teams and Sales to drive both sales and brand equity.
• Business Development: uses competitive intelligence to identify new account opportunities for Commercial Sales to vet.
• Participates in budget planning representing their respective areas.
• Local Market Management: manages Distributors & Commercial Sales for Winemaker/Maison visits to ensure product availability.
• Manages Local POSM in partnership with Account Leads.
• Leads VAP forecast/allocation process in the local market and serves as a liaison between Brand Teams and Sales Team.

Requirements

• Bachelor’s degree or relevant industry experience required
• 5+ years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries
• Strong business/commercial strategy experience with sales orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
• Strong commercial/analytical skills required
• Deep knowledge of MHUSA portfolio, brand guidelines, and customer/consumer expectations
• Highly refined organizational skills and experience managing a substantial number of projects and details
• Ability to create partnerships with customers, distributors, and internal stakeholders
• Plans and prioritizes work to meet commitments aligned with organizational goals
• Applies knowledge of business and the marketplace to advance the organization’s goals; monitors business news and market changes for impact
• Experience coordinating across Brand Teams, Sales, distributors, and external partners

Benefits

• Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs.
• Financial Benefits: competitive salary, retirement plan with company match, financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
• Work-Life Balance: hybrid work schedule, generous PTO, including vacation, sick leave, personal and wellness days and paid parental leave.
• Professional Development: training opportunities, continuing education, tuition reimbursement.
• Employee Perks: Plum Benefits and Perkspot.