Manager, Employer Brand - Gaylord at Marriott International | Bethesda, MD | $73K/yr – $115K/yr

Marriott International

Manager, Employer Brand - Gaylord

Bethesda, MD (Remote)

$73K/yr – $115K/yrManager3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Gaylord’s employer brand and recruitment marketing across properties to attract frontline and leadership talent.

Own development and execution of property-specific employer brand campaigns and assets.
Must-have: 3+ years in employer branding or recruitment marketing translating EVP into market-ready campaigns.
Partner across Talent Acquisition, HR, and properties to drive measurable talent-attraction results.

Job Description

Responsibilities

Activate and execute Gaylord’s specific employer brand and recruitment marketing strategies aligned to the brand’s unique EVP.
Partner closely with Gaylord Talent Acquisition and People leaders to translate hiring priorities into relevant campaigns, messaging, and candidate experiences.
Support largescale, property level hiring initiatives while maintaining enterprise brand consistency.
Ensure employer brand messaging reflects the scale, energy, and career opportunity associated with Gaylord Hotels.
Develop clear, client-ready presentations that communicate Gaylord employer brand strategy, campaign plans, and performance results.
Collaborate with internal creative partners and external agencies to develop employer brand and recruitment marketing assets across digital, social, on property, and experiential channels.
Support Gaylord specific careers content and landing pages, ensuring messaging is clear, engaging, and relevant to frontline and leadership talent.
Execute light design and production work independently, including layout adjustments, image selection, and formatting, to enable timely delivery of assets.
Customize and adapt approved employer brand templates using design tools (e.g., Canva) to support property and regional needs.
Apply visual identity and brand guidelines consistently to maintain quality and cohesion across all materials.

Requirements

Bachelor’s degree from an accredited university in Marketing, Communications, Business Administration, or related field.
3+ years of experience in employer branding, recruitment marketing, or related marketing roles.
Knowledge And Skills – Strong understanding of employer brand and recruitment marketing principles.
Knowledge And Skills – Ability to translate EVP and brand strategy into Gaylord-specific, market ready execution.
Knowledge And Skills – Experience supporting digital, social, and campaign-based recruitment marketing initiatives.
Knowledge And Skills – Working knowledge of design and content tools used for marketing production; familiarity with professional design software is a plus.
Knowledge And Skills – Strong project management and organizational skills.
Knowledge And Skills – Analytical mindset with the ability to interpret data and translate insights into action.
Knowledge And Skills – Excellent written and verbal communication skills.

Preferred

Experience supporting high-volume or frontline hiring environments preferred.
Experience working within a large, matrixed organization preferred.

Benefits

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987

Bethesda, MD, US

204K employees (2,658 in marketing)

www.marriott.com

77% recommend to a friend

86% CEO approval