Responsibilities

• Develop and execute a monthly content calendar of blog/social media posts aligned to recruiting priorities, business objectives and unique employee stories.
• Create engaging content across social platforms, including LinkedIn, Instagram, Facebook, TikTok and emerging channels.
• Ensure content produced across channels supports AEO/SEO optimization.
• Monitor content performance and recommend optimizations based on audience engagement and recruiting outcomes using Google Analytics, social metrics and other data sources.
• Stay informed on employer branding, social media, talent attraction and content marketing best practices.
• Research, write and publish 3-6 blogs each month, interviewing employees as needed and aligning internal stakeholders prior to publishing.
• Partner with internal stakeholders to uncover and develop authentic employee, leadership and community impact stories.
• Ensure all content reflects brand standards, tone/messaging framework and talent attraction goals.
• Provide copywriting support for recruitment marketing campaigns, including:
• Paid social and digital advertisements

Requirements

• 5-7 years of experience in content marketing, social media, communications, employer branding, recruitment marketing or a related discipline.
• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English or a related field is required.
• Experience developing and managing content calendars and multi-channel content campaigns.
• Strong project management and stakeholder management capabilities.
• Familiarity with social media analytics and content performance measurement.

Preferred

• Strategic storyteller who can translate our employee experience into compelling content
• Thrives on collaboration and teamwork while also being able to work independently and in a fast-paced environment.
• Exceptional writing, editing and storytelling skills across digital and social channels.
• Experience working in a large, matrixed organization.

Benefits

• Office environment with hybrid option.
• Travel as required.
• Here, our employees don’t just have jobs, they’re building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.